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Designer Frames in Pleasanton

Specs You'll Love to Wear

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

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Some of the Popular Brands We Carry

Buy One, Get One 50% Off Complete Eyeglasses

Buy One, Get One 50% Off Complete Eyeglasses

Buy One, Get One 50% Off Complete Eyeglasses

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Prada, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Insurance coverage varies by plan. Our team can help verify your benefits. Eligibility and benefit renewal dates vary by plan; FSA/HSA eligibility is subject to applicable rules. Offer valid 9/28/2026-12/31/2026. 26AEG-1620550.

High Performance Lens Care

Who doesn't love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

High Performance Lens Care Kit contains a lens cleaner, lens wipes, and microfiber cloth.

Patient Reviews

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663 Reviews
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Maria R.- Oct 28, 2026
EyeTX – Dr. Christopher Prough I made three appointments about a week in advance for myself and my ... two children, and I was pleasantly surprised that we were able to get in ahead of our scheduled appointment time. Before the appointment, I received three separate letters in the mail, one addressed to each of us, all containing the same information about potential out-of-pocket costs if insurance coverage was not applicable. I called the office to clarify, and during that conversation, we confirmed that one of my children was under five. The doctor we were initially scheduled with did not see children under five, so the office rescheduled all three of us for later that day with another doctor. Dr. Prough was very good with both of my children. He was patient and willing to work around my one-and-a-half-year-old's reluctance to participate or focus on him. I felt that the necessary checks were completed without making the appointment unnecessarily difficult. Even the eye dilation went surprisingly well with my youngest. She did not have a crying reaction to the drops. I appreciated that the appointment itself had not left her overly irritated or upset beforehand, which I believe helped make the experience easier for her. Overall, we had a fairly painless experience, and I appreciated Dr. Prough's patience and flexibility when working with young children.
Marie N.- Oct 15, 2026
Consistent care and service from year to year.

Quality Designer Frames in Pleasanton

Exterior view of EyeTX Vision Center Atascoca optometrist's office.
Photograph of Christopher Prough
Hours
  • Monday 8:00 am - 6:00 pm
  • Tuesday 8:00 am - 7:00 pm
  • Wednesday 8:00 am - 7:00 pm
  • Thursday 8:00 am - 7:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday Closed
  • Sunday Closed
Insurance Plans
  • VSP
  • United Healthcare
  • Spectera
  • Davis Vision
  • Superior Vision
  • Medicaid
  • Anthem Blue Cross Blue Shield
  • Avesis
  • Blue Cross
  • MetLife
  • AlwaysCare
  • Aetna
  • Community Eye Care
  • Eyetopia
  • Devoted Health Plans
  • Premier Provider Network
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Level up your frame game at EyeTx - Atascosa!